Content, video and social that drive results
From idea to execution across video, social and web content
Case: Abroader
Challenge: High interest but low conversion
The offer felt unclear and difficult to act on. By refining the messaging, strengthening the value proposition, and simplifying the user journey, we turned passive interest into action, resulting in increased traffic, higher conversion rates, and more qualified applications.
Role: Concept, content production, messaging and execution
Deliverables: Video content, social media creatives, campaign messaging and copy
Paid social – Meta & LinkedIn campaigns
Concept: Clear value proposition and low-friction messaging to drive action
Instagram Content - on brand
Concept: Clear structure and visual storytelling to communicate the product and user journey
Short-form video – performance content
Concept: Scroll-stopping visuals and simple messaging designed for fast consumption and engagement
Brand-driven social content
Concept: Emotion-led messaging to build desire and engagement before conversion
Paid social content – Meta & LinkedIn
Concept: Emotion-led messaging combined with clear value to drive engagement and action
Mobile content – push & in-app
Concept: Timely and relevant messaging to capture attention and drive immediate action
Result: Increased traffic, higher conversion rates and more qualified applications
Content, video and campaigns
From idea to execution across video, social and web
Social media content & creatives
Concept: Structured content designed to communicate value quickly and consistently across formats
Paid social campaign – B2B
Concept: Clear messaging and visual hierarchy to simplify complex offerings and drive leads
Campaigns and results
LinkedIn Gated Content Campaign
Challenge: High competition for C-level attention in the data security space.
Goal: Generate high-quality leads from EMEA region with minimal ad fatigue.
Solution: We designed a minimalistic, data-led creative with strong statistic hooks and integrated UTM tracking. A/B tested copy emphasising cost reduction vs security enhancement.
Why it worked: The data-first headline + trustworthy Microsoft authority drove credibility. Gated content helped qualify leads and fed nurturing funnel.
Results: Reach: 185K | Downloads: 980 | Budget: €3,000 | CPA: €3.06
Instagram + TikTok Ads
Challenge: Audiences can be sceptical when it comes to investment and crypto so we needed to build trust and drive qualified sign-ups.
Goal: Increase verified user sign-ups for the investment consultancy service.
Solution: We created educational reels showing real advisor tips and client success stories. Layered retargeting for viewers who watched 50%+ of the videos.
Why it worked: By focusing on education over hype, the brand stood out as credible and practical in a noisy market.
Results: : 14.200 | CTR: 2.8% | Sign-ups: 86 | Budget: $420 | CPA: $4.88
LinkedIn Ad
Challenge: Awareness in B2B learning space was low, and WR need credibility among HR decision makers.
Goal: Generate partnership leads from large tech companies looking for corporate learning solutions.
Solution: We produced carousels for LinkedIn focusing on learning impact stories with quick storytelling. Added lead form CTA to capture partnership interest.
Why it worked: Authenticity + social proof = trust. By focusing on results, WR positioned itself as a strategic partner.
Results: Reach: 92K | CTR: 2.9% | Leads: 72 | Budget: €850 | CAC: €11.80
B2B Ad Series
Challenge: Audience didn't understand the value outcome of working with a business consultant.
Goal: Increase booked discovery calls and position the brand as a clarity-driven consulting firm.
Solution: We developed visuals retargeting website visitors with CTA snippets.
Why it worked: The Think Session offer gave a low-barrier entry point that boosted conversions.
Results: Reach: 64K | CTR: 4.1% | Budget: $700 | CPA: $12.10
Newsletter Campaign
Challenge: SME owners in Australia were unaware of Ardent's valuation service and hesitant to engage before knowing cost/value.
Goal: Increase inbound valuation requests from small-medium sized business owners.
Solution: We launched a bi-weekly newsletter 'Valuation insights' with case stories, short guides, and CTA for free consultation. Focused subject lines on curiosity: "Three mistakes that cost business owners $250K+".
Why it worked: Email felt like expert advise in this case, not a sales pitch. Strong value-first content nurtured leads and built brand trust.
Results: Reach: 367 | Open rate: 41% | CTR: 6.2% | Consultation sign ups: 23