GO-TO-MARKET
Clear position.
Focused launch.
I shape how companies enter new markets and launch new offers: which segments to prioritise, how to position against the competition and which channels to lead with. The work spans market and audience analysis, positioning and messaging, and a go-to-market plan with clear priorities, budget and ownership that the organisation can execute on.
GTM strategy, market entry, positioning and messaging, segmentation, launch planning, channel strategy.
PARTNERSHIPS
Scale through partners.
Built to last.
I build partner ecosystems that become a real growth channel, from program design and partner selection to onboarding, enablement and performance management. That covers agency, reseller and strategic partnerships, with the incentives, training and reporting that keep partners engaged and accountable. My partner work spans big tech, including partner enablement programs at Google.
Partner program design, agency and reseller partnerships, strategic alliances, enablement and training, partner performance, relationship management.
PERFORMANCE MARKETING
Accountable growth.
Data-led decisions.
I set the direction for paid acquisition across Google, Meta and LinkedIn, with a measurement framework that ties spend to pipeline and revenue. That means channel and budget allocation, tracking and attribution, and reporting that gives leadership a clear basis for where to invest next. Depending on the team, I work hands-on or in an advisory role.
Paid acquisition strategy, Google Ads, Meta and LinkedIn ads, measurement and attribution, budget allocation, performance reporting.
About
I'm Malene. My work has always been on the commercial side of marketing: taking products to market, building partner channels and making marketing spend accountable. That includes roles at Google, Microsoft and Adobe, and most recently as Commercial & Marketing Lead at Abroader.
What They Say
“Malene brought a structured and customer-centric mindset to the role, quickly engaging with cross-country peers to create impactful solutions for partners. She developed training programs that became foundational tools for capability building and designed a reporting template focused on driving product excellence. Her contribution added clear value to both the team and its partners.”
Peter Togo | Agency Partner Manager at Google
“Clear, concise communication, strong time management, and a keen sense of business acumen—Malene delivers work of a remarkably high standard. Dependable under pressure and always professional, she add real value to any project or organisation.”
— Rajiv Rajan, Director | Licensee at Ardent Business Sales & Valuations
“From day one, Malene brought direction, clarity, and energy to our project. Her deep digital marketing expertise and experience with Google make her invaluable. Ethical, empathetic, and driven—they thrive at the highest level and fit seamlessly into any team.”
— Tim Tsagaris | Business Development Manager at Just Aussie Made, National Ecommerce Corporation
“Malene went above and beyond to bring our concept to life in a short timeframe, delivering results that exceeded expectations for one of our key clients. We’re privileged to be in the same network and look forward to future collaboration.”
— Ashley Bradley | Founder and CEO of Funlife Digital
Get in Touch
Whether it's a project, a role or a conversation, email me or send a message.
malene@corellage.com
+45 91 78 92 06
linkedin.com/in/malenem
Location · Denmark · Working remotely across Europe · CET